Our story
Welcome to STR/ESS,
Founded in 2023, our Miami-based clothing brand began as a vision from a 13-year-old:
It all began when I was at a friend's house a random day in October, 2023, when we were daydreaming of ways to become rich. Let me take you back 4 months before this day in October, to the 4th of July. I was shopping online for some sort of patriotic clothes to be able to represent my country on the day of independence. My brother steps into my room and sees me doing so, he then tells me about a place where I can make clothes with custom designs. I look at it and start making myself a 'Constitution hoodie,' a hoodie with the American flag and the preamble to the U.S. constitution written on it. 4 months later, at my friend's house, after having flashed back to this moment, I stand up and exclaim, "constitution hoodies!" He looks at me like I'm crazy while I explain the whole story to him and answers with, "so you want to make a clothing brand."
That same day, in that same friend's house, I spot one of those pin art games. Playing around with it, I end up covering half so that it shows a square split in half diagonally. One thing led to another and that pin art game ended up evolving into the very logo of STR/ESS, A.K.A. Street/Essentials